Retently Website (2018 Version)

A complete redesign of the Retently website in 2018, aimed at improving user experience, visual appeal, and better communication of the product’s value proposition.

Project Type:Website

Target Audience:B2B, SaaS Companies, Enterprises

My Role:UI/UX Designer

In 2018, Retently’s website needed a significant redesign to better reflect its evolving product offering and improve user experience. As the lead web designer on this project, I was tasked with revamping the site to ensure that the messaging was clear, the navigation intuitive, and the overall design more visually engaging. The goal was to create a modern, professional web presence that effectively communicated Retently’s core value proposition and helped drive conversions.

Desktop Version

The desktop version of the Retently 2018 website focuses on clear navigation, a visually appealing layout, and enhanced readability.

Before

After

Key features include

✅ A modern, clean design that effectively showcases Retently's core product features and customer benefits in a visually appealing, easily digestible format.

✅ Intuitive and streamlined navigation, with a strong focus on guiding users through the website to find relevant information quickly and efficiently.

✅ Strategically placed and prominent calls to action (CTAs) that drive user conversions and encourage deeper engagement to learn more about Retently’s platform.

✅ Well-structured, feature-focused sections, including comprehensive product descriptions, impactful customer success stories, and insightful case studies to add credibility.

Mobile Version

The mobile version of the website was designed with usability in mind, ensuring the experience is seamless on smaller screens.