As the Lead UI/UX Designer for Retently’s 2024 website redesign, I led a comprehensive overhaul to modernize and align the platform with current design trends and B2B SaaS standards. My responsibilities included enhancing visual hierarchy, optimizing the user journey, and creating an engaging interface that resonates with our target audience. Through iterative improvements and collaboration with the development and marketing teams, I ensured the redesign reflected Retently’s brand while providing a more intuitive and impactful user experience.